Monday, March 22, 2010

Introduction

Over the last few days, I have considered many different social issues that I would be interested in creating a detailed marketing plan for. I knew I wanted to do something related to public health; there are tons of serious health issues that U.S. citizens are facing, many of which are treatable and preventable. I have always considered childhood obesity to be a sad and surprisingly complicated health problem. The prevalence of the condition has grown rapidly over the last 30 years and is caused by a complex combination of sociological, economic, genetic, and lifestyle factors. Childhood obesity has been linked to diabetes, high blood pressure, and heart disease later in life as well.

Childhood obesity inhibits a child's ability to enjoy a high quality of life, and I've been interested in helping to solve the problem for a while. Therefore, I have decided to create a marketing plan for Play 60, a public health campaign sponsored by the NFL that is designed to encourage children to engage in active play for at least 60 minutes every day. Through education, awareness programs, and sponsored events, the NFL hopes to reduce the prevalence of childhood obesity and promote a healthier future for kids in the U.S. In the next few days, I plan to determine the fundamental entity, goal, and core competency portions of my marketing plan, so check my blog later this week if you are interested in learning more about Play 60.

1 comment:

  1. This is a really great topic, and partnering with such a big, known, entity will hopefully help it be really effective! It's a nobel cause, and you'll probably have a good amount of funding (hypothetically) and certainly a lot of visibility, which is great.

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