4 Bs Analysis

Although I added this analysis to my marketing plan, I realized that I never shared it on my blog. The following is a summary of my 4 Bs based on research I did. I welcome any feedback you all may have:

Beliefs

Before - Physical activities are not as fun as sedentary activities like watching TV or playing video games (5.5 million US children in my target audience)

Percent Converted - 75%

After - Physical activities are fun and give me the chance to play with my friends outside of the virtual world. Also, regular physical activity will make me a healthier person (4.125 million US children

Behaviors

Before - I don't exercise very often and I choose sedentary activities in my free time over physical activities (4.125 million US children)

Percent Converted - 60%

After - I engage in some sort of physical activity every day (2.475 million US children)

Bodies/Bucks

Key Metric - Decrease in the number of obese children in the United States between the ages of 6 and 13

Incremental "Bucks" (Year 1) - I estimate that half of the children Play 60 successfully persuades to change behaviors will actually lose enough weight to no longer be classified as obese, so my "bucks" in year 1 is 1.2 million US children.